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Kasey Esser


The lights were so bright I could barely see five feet in front of me.


I wasn’t quite sure how I was executing my posing routine, but things seemed to be flowing smoothly and the crowd was responding with roars (by crowd, I mean all my friends and family).

When I left the stage at the Mr. Southern Indiana, a flood of emotions came over me.

I had done it. 


I had gone from a 145-pound wet noodle who couldn’t lift his own arms to having competed in a bodybuilding competition.


It seemed like a long shot 3 years before when I arrived at the University of Evansville campus, fresh off of my illustrious (but not really) high-school cross-country and track career.


Before Pic


This didn’t deter me from unabashedly telling people that I wanted to compete in a bodybuilding competition someday.


Most of my newfound friends were pretty polite and encouraged me, but I knew what they were thinking,


“Is he out of his dang mind?” 


After all, I had only gotten into weight-training that summer and didn’t exactly have “physique athlete” written all over me.


In fact, back then, I had a penchant for “choker” necklaces from Abercrombie (they were in style, ok?) and tight-fitting pink shirts.

This didn’t exactly help my case.


Anyway, I diligently went about my training, working hard day in and day out, my passion increasing rapidly.


Sure enough, my entire physique began to change…culminating in a 60-pound weight-gain and that bodybuilding stage I mentioned.


But it wasn’t just my physique that transformed. 


I went from someone who struggled with virtually every type of social situation in high school to one of my college’s top fraternity recruiters (I am a proud Sigma Alpha Epsilon, in case you care).


I became someone who floated through life to someone who took life by the horns.


Fast-forward to today.


I have an amazing wife and am fulfilling my dream of personal training in California.


My Wife


I am not saying these things to brag about my life achievements.


I am telling you this because I want to share a lesson with you that I have learned throughout it all.  I would actually feel guilty if I didn’t share this;


To be successful in life and with your body, you have to be willing to go outside of your comfort zone. 


And I’m not talking about a teeny-tiny step.  I’m talking about a leap.


Because improving your body is not a walk in the park.  It takes a whole-hearted commitment.

You will have detractors, obstacles, and stress.


You understand this.  That’s why you are here.


You are faced with too much misinformation.  Too many demands on your time and wallet.


That’s why I had a burning desire to create this website.


I want to help you take that leap. 


You may have 10 pounds to lose to make that walk up the aisle one of complete confidence, instead of insecurity.


You may want to improve your shoulder health so you can play catch with your kids.


Heck, you may want to shake your “skinny” image and put on some muscle to standout at your school.


All of these goals are scary.  All of them require change.


So what are you going to do?


What history are you writing with your life?


Because when you decide to make a physique change, you indirectly choose to change your entire life in a positive way.


You can check out what I can do to help you HERE.


But for now let’s return to some things I want you to know about me;


First things first, my wife and I moved from Dayton, Ohio to Los Angeles in July 2012.

My family and I came on a vacation to LA when I was in 6th grade.  The trip altered the course of my life, because it was then and there that I decided this is where I wanted to be.


Me and the family with Arnold's hairdresser!

Me and the family with Arnold’s hairdresser!




Well, for one, the fitness market is booming out here.

Second, the drive to succeed is so fervent out here, it’s contagious.  You can’t help but better yourself and bring your A game each and every day.  I love that.


Oh yeah, and because it’s November 7th, and I just walked out of my door this morning at 5am in a T-shirt and shorts.


I graduated from the University of Evansville (I was born in Evansville) and I can truly say that I had the most fun 4 years anyone could have.  The friendships I made there and the experiences I had played a big role in creating the person I am today.  I will expound on some of these stories in my blog.




My degree is in Exercise Science.  I have 2 major certifications (NSCA CSCS and CPT).  I trained Division I athletes while at UE as an assistant strength coach and for the past 4 years I have been a private trainer.


When the people I worked with over that timeframe did what I told them to do, they got results.


To back up that statement, check out all the nice things those people said about me HERE.


But I guess those are the basics.  Other than the fact that I love Lord of the Rings and view most of my life in that lens, I think that’s it for now.


You will be finding out a lot more about me the more you read this blog, not because I am the most interesting man in the world, but because I want you to have a complete understanding of who I am and what I stand for.

I don’t want to just spit out fitness info like a robot.  I want to have fun!


I truly hope you enjoy the site and that it provides value to your life every time you arrive.


If you have any questions or just want to know more about me, just shoot me an email at or use the contact form that can be found HERE.


Thanks everyone.  I look forward to connecting with you and helping you take your leap.



Kasey Esser, CSCS