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“Fuck me”
That’s what I mouthed under my breath as I stared at the bank account on the computer screen.
$27,000 of debt spread across 2 credit cards and a small Kabbage loan.
I needed all of our clients to get their sessions in before the end of the month so that their programs could renew.
If not, not only would there be no progress on the debt, but I would have to consider asking for an extension on rent
for my personal training facility.
Meanwhile, the grand opening for said facility, Essers of Los Angeles, was happening later that day and all that fear
had to be pushed aside to put on a show.
If you have opened a personal training facility, or any brick-and-mortar business, you can probably relate to the
above. After all, there is a reason 80% of businesses don’t last more than 2 years.
3 years prior to that story, I found myself on the floor of a commercial gym, standing there like a jackass, hoping I
could land a few clients.
If not, I would have to make an embarrassing move back to the Midwest having failed to achieve my dream of opening
the aforementioned personal training facility.
If you train in a commercial gym, you can probably relate to that feeling of being lost and intimidated on a gym floor
full of people not terribly interested in developing a relationship with you and handing over their money.
2 years and many clients after that, I was now feeling like a jackass again, but this time in my car. I was going from
home-to-home training people and putting way too much time into thinking about the logistics of where I could work
between sessions (e.g. if there would be parking, how much it would cost, etc.). If everything went perfectly, the day’s
plan would be perfect, but if someone cancelled or wanted to move their time…well, damn.
If you are currently mobile training, then you can probably relate to the frustration of your schedule getting tossed
around and wanting to jump out of your car on a crowded freeway.
Fast-forward to today.
None of the above issues exist. Somehow I made it out of all of that debt and have an amazing facility that is truly
providing value to peoples’ lives, while affording me a comfortable degree of financial freedom.
It was through this journey (a journey chock full of embarrassing mistakes) that I realized what I wanted to do next.
Help passionate personal trainers who are new to the industry (1-3 years) develop the mindset, skills, and systems to
attain true professional and financial fulfillment.
Maybe you were like me and have no idea how to set yourself apart in the commercial gym facility that employs you
(and a bunch of other coaches).
Maybe you are on your own and you would like to have your own facility.
Maybe you have your own facility, but don’t know how to fine-tune it so that you can actually get some rest, transform
lives, and turn a healthy profit.
When I was coming up in the personal training field, I was fortunate enough to have many mentors. However, I never
had one that was equal parts fitness knowledge AND business knowledge.
Either they were great at selling, but had no idea how to program for a client or they were programming wizards but
couldn’t sell honey to a bee.
I want to fill that gap for you.
I want you to be able to get great results for clients AND have a great business. There are simply too many coaches
who drop out of the industry way too early. I truly think it’s because they weren’t given the tools to be successful in
either the fitness or business realms.
After all, the fitness industry isn’t easy (despite what you hear from the “gurus” out there).
You have to put in the sweat equity.
You have to be resilient.
There absolutely will be many tough times.
But man, the reward is so great.
Not many people can say that they are doing what they love and making a good living doing it.
Do you love coaching?
Do you want it to be a long-term, sustainable career?
Awesome. You are in the right place.
My hope is that the blog provides you a ton of value on its own, as I share the experiences and mistakes from my
journey, which continues every day.
And if you’re a commercial gym trainer and haven’t yet downloaded the free “The Commercial Gym Trainers’ Guide to
Dominating the Gym Floor: 7 Strategies to Stand Out From the Crowd, Confidently Sell, and Transform Lives” I highly
recommend doing so now.
Lastly, if you have taken the time to read this, I would like to know who you are, as you are someone who obviously
wants to get better and wants to make the personal training industry better. Head over to the “Get in Touch” page or
shoot me a message on my Facebook or Instagram pages.
Thank you so much for being here. I look forward to getting to know you better and helping you as much as I can.
Dominate All Life,

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